Sampath Nandi who kick started his career with a successful family entertainer Emaindi Eevela seems to have completely tarnished his image with Rachcha. The film may be a commercial hit, may be bigger hit than Magadheera, but it fails to stand out as one of Cherrys best films.
Most disappointing part about Rachcha is its uninspiring story. We have heard and seen it a million times that youd walk out of the theatre in sheer disappointment. Unfortunately, Rachcha is also not one among those films which in spite of boasting a similar storyline by hook or by crook managed to entice its audience.
Raju aka Ram Charan earns his livelihood by betting and indulging in the most adventurous stunts nobody couldve ever imagined. In this process, James and Raju bet over Chaitra aka Tamannah and the winner takes home the girl. Raju intelligently woos Chaitra with his charm and wins her heart finally, which by the way was bound to happen. Rest is best unsaid and left to be seen on screen provided you plan to watch it at all.
With Magadheera, Ram certainly raised the bar and proved to the world that he doesnt need his fathers star power to carve a niche in the industry however the debacle of Orange turned things bitter for Ram. When in dire straits Rachcha came along the way offering a ray of hope but fails miserably to make sense but commercially entertains masses.
Although Ram fared extremely well in his role and especially while delivering dialogues or in the action sequences, one would still feel it was too much of Ram and hardly any meat in the story. Rams voice has evolved as his strength over few films but using it to mouth some totally cheap lines makes the whole experience irksome. His fans have reasons to celebrate and this certainly is one of the most important reasons.
The story is completely flawed; no connect at all with past and present. There are two stories running simultaneously and they dont seem to inject at any juncture. Tamannah on the other hand whos known for her praiseworthy performances, surprises everybody with her utterly glamorous role with adequate skin show. In a way that is what most of us want to see today and therefore its good and bad.
BGM and cinematography stood out in comparison with other technical departments. Editing and screenplay were horrendous while comedy in few scenes was heartwarming and rib tickling.
In essence, Rachcha didn't have the heart of Ram Charan's film.