Ram Charan or RaCha, is a young man who loves to bet. His drunkard dad needs a liver transplant and hence he bets to get Tamannah to fall in love with him in 30 days. He is not just a young man but of course, she is not just a good looking girl too and it would suffice to say there are enough flash backs to explain things post interval.
Racha is intended to make Ram Charan a hero. A hero who has all the world's goodness, is most powerful, who is the most sought after bachelor in town and who is street smart. So obviously there is a lot of hero worshiping in dialogues, unnatural sequences to highlight the super human qualities of Ram. Problem is, they do not work their magic enough.
Ram certainly has a magnetism, he has improved in his acting, yet sadly in RaCha he is let down by a ham handed direction style that cannot do justice to the genre. Most of the scenes aimed at building a larger than life image for the hero fall flat- perhaps cause the ideas are done to death by now, also may be cause they are executed really shabbily.Tamannah is impressive, she shows enough skin to retain interest and is her white as milk pleasing self throughout.
Songs are a let down, story as old as the first Telugu spaking adam and eve and direction, rather the lack of it, terrible. RaCha suffers heavily due to a script that tries too hard.
One does not expect much from a conventional pot boiler like RaCha. Yet, there has been a Pokiri in the same genre that has immensely entertained. Even by Ram Charan's own standards of Magadheera, this is a dismal product. Watch it only if you have to.