Heir to a billionaire, 25000 crores to be accurate, Harsha (Mahesh Babu) is a refined individual whose perspective of life is really endearing, charming really. His character is built gradually by Koratala Siva who did an amazing job with Mirchi as well, blending the commercial elements with the emotional and the intellectual. Harsha is troubled and doesn't exactly have a goal. He knows what he doesn't want even though he is an extremely capable young man as he proves to his dad Ravi aka RK (Jagapathi Babu). He likes warning the villain in his own den but in his own style not unlike previous heroes. He instead befriends Venkata Ratnam's (Mukesh Rishi) daughter and mother, talks sweetly to them and shows how family should not be involved in personal vendetta.
He falls for a girl with her own identity and personality, Charuseela (Shruti Haasan), like father (Rajendra Prasad), like daughter, with great love for their village Devarakota. Through her he realises that there is more to his dad than a man with great business acumen. He finds his family in the village and decides to adopt it, spend away his millions to improve their life. But Sasi (Sampath Raj) who owns the local beer factory has forcibly occupied all five elements of the helpless village, proving to be the muscle to his brother Venkata Ratnam's political career. Harsha's pining desire to change the village clashes with Sasi's murderous desire to occupy everything and spread fear.
There is much to like for in the movie, and much to be desired as well. The heroine who implores everyone to adopt a baby if they could afford two kids for example, whose liking for a person starts with his liking for his roots, is a powerful character. She offers direction to a restless young man who doesn't realise that one can educate himself in rural development and implement it. That is not believable considering the sources he already has at his disposal. He comes to the village, splurges his money and addresses one issue after another. However, the villagers haven't changed one bit in their attitude and mentality in 25 years which is a little surprising. They are more sheep who rarely have their own voice, not in the beginning and not in the end. A little evolution of their humble presence in the movie would have been nice even though Rajendra Prasad did a terrific job of representing the good-hearted but meek, helpless earth-loving village-dweller. Harsha decides to become a village-dweller, not a villager and therein lies the difference. Unlike a lot of literate people who still behave worse than unread villagers, Harsha, the village-dweller tries to do good to society. Nenu ikkada unna pranam akkada undipoindi, he says, to his dad. Manakosam pani chese valu kuda mana famile ne, he implores probably to all employers. He reminds his dad of what he had once said, 'mana toh patu vere valu bagupadite ne mana bagupadinattu'. The clean and happy movie has a wonderful social message. Unfortunately, it is tarnished by needless number of fights. If I were the heir of a 25000 crore empire, and a village depends on me, would I risk my life going about single-handedly fighting hundreds of idiotic goons? I could just hire 25 martial arts experts to deal with it while I go about doing good and changing society, no? If he would have smacked four and left the rest to his bodygaurds with the punch dialogue,'Fans kosam logic vadilese vp la kanapadutunnana?' wouldn't it have been so nice?
The movie has a nice feel to it, enriched by wonderful cinematography and opulent interiors. The music is a let-down inundated with too much rhythm and very little melody. Like Mahesh asks the goons at one point, I could ask Devi Sri Prasad the same, 'Eppudu ide music aa? Bore kottatla?' All in all, it is a movie worth the watch, if we can filter out the good and adopt the message, pun intended. Kudos to Mahesh for taking the risk at a time when everyone is competing for numbers.
It was endearing to note that the movie had subtle humour done well by Vennela Kishore and Mahesh himself without forced or slapstick comedy. But, I guess, Tollywood is driven by egos where even educated fans want to boast to each other. I am great because my hero Pawan Kalyan hit 12 men at one go. To better that, filmmakers have Prabhas hitting 14 men and Mahesh hitting 16 men in an endless unquenched race that never ends. Wish we could avoid that at some point, by soaking in the good!