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'll start with saying, this commercial entertainer gives you some decent laughs scattered around. We get movies like these because we, the Telugu people are all like Draupadi. Just like her, we want our hero to be Nakula (when girl falls for his looks)+righteous (when he doesn't exploit her physically when he has a chance and also corrects her family)+ Bhima (when he can beat 100 of the goons to protect her honour)+Sahadeva (when he can take all the torture of his stepmother with patience)+ Arjuna (when he can dance with her, sing with her and stir the deeply buried woman in her). Our movies are a bunch of comic skits put together, where emotional and intense scenes almost look melodramatic to us, almost fake. Wish someone changes this trend of hero doing everything and fixing a bunch of unrelated people and some chaotic events.
Subramanyam For Sale is about a girl who leaves her family for a guy she came across on FB and who seemed to understand her enough to make her go all the way to US to marry. He turns out to be a fraud and Subramanyam (Sai Dharam Tej), who is a street-smart, anything-for-money guy comes to her rescue. But, she needs to go back to India for her sister's marriage and a Jab We Met-like situation where even though she wanted to tell the truth, everyone mistakes Subramanyam as her husband. Then there is a brainless dunderhead with musclepower (Ajay) who wants to get his sister married to Subramanyam, who funnily at one time was on the verge of being a software engineer, but after just one rejection ends up becoming an odd jobs man.
Harish Shankar has kept up with the present trend of commercial movies which are nothing more than a bunch of funny skits put together amidst a wafer-thin and at times, silly plot, almost like a bunch of character artists holding a net over a super-capable hero who then does everything - comedy, fights and drama. The movie does some iconoclasm by breaking the Brindavanam pattern of hero bringing the family together. Here he keeps up with his habit of putting himself first. However, he breaks his own image by sacrificing himself for his stepmother and stepsister.
The good news about the movie is that some bits are hilarious, especially when the Gabbar Singh Antakshari gang is involved. The bad news is the melodramatic/romantic scenes are outright bad, obviously because we are used to just skits. You decide which side of the fence you are. Regina Cassandra's styling is good in the movie although at times the facial makeup looks outright badly done. The reason I'm pointing this out is because sometimes bags under the eye or dripping makeup outright undermines the actress' efforts to act. They are having enough trouble acting in a language they don't speak with someone else dubbing. Sai Dharam does comedy well but he is far from a finished product when it comes to emotions. But, we audiences don't care for all that any more, just our laughs. No?