Pond scum, that’s what it was. Scum feeding of the little pond of ideas that has access to stacks of accountable money and of course the DVDs or downloads or whatever you wanna call it. Every new generation of every industry always has the stand out filmmakers whom most try to emulate and in our case most is ‘all of them’ and emulate is too strong a word for us, let’s call it amateur recreation. Rajamouli and Puri are those stand outs for this generation (and suddenly the bar seems so low), make no mistake they are talented but I wish we had few more names to offer, we are such a large industry, okay, Shekar Kammula may be (lets bring that bar down again, Please! Thank you!). Now, Vamsi Paidipally is a beautiful example for the scum theory.
This man does what a bunch of filmmakers history will forget have done (but, there is too much media around, even fools, actually its mostly fools on TV. The tapes need to be destroyed). Somehow squeeze in the few Hollywood ideas you are familiar with into the all welcoming pond pulp. Regarding this, I am always fighting my other side, the one that’s not that hard on our cinema and can occasionally enjoy it for what it is. You know, why can’t I just say it is a beautiful tribute to John Woo’s action films moulded rightly for the local market, may be their passion shouldn’t be misread. But, but, this is not a tribute, this is you feeding off someone’s ideas and being lazy about it or just in the wrong profession because your surroundings have always given you the wrong idea, that can’t be helped I guess, that’s sad.
Yevadu is the story of Sathya and Cherry and how the proximity of their murders changed everything, not just personally but to the thousands of people always waiting for ‘cool shoes’ to rescue them. The film has the classic mafia in Vizag who live in a fuck all fancy bungalow and do nothing but molest and murder. Rahul Dev is the main boss and Ajay plays his younger brother. Make a list, count the number of times Ajay plays the younger brother of a don and even the number of times he represented the Vizag mafia can be pretty interesting. Same goes for Rahul Dev. In Hyderabad the gang of villains has Kota, Subba Raju and Sai Kumar who are after that stupid set of a market yard which will probably be the most interesting subject for a list, that can be a whole book actually, Title : Who really owns the market? Think about it, every hero always wants to, you know to take the market by storm, wants to own it. Such greed!
Even though you are feeding just off the surface, when you do it for long enough and with a little skill, your narrative can be packed rather interestingly. And for that little skill Vamsi showed me today, it got me fighting my other self for quite some time. And I’ve decided to end by saying that this film is not bad, you can actually watch it, once (can’t believe I just said that)view less