11 Crazy Bollywood Promotions

Movie promotions now-a-days are not limited to giving interviews or appearing on Comedy Nights! Producers are now coming up with ideas more innovative.



1. Ragini MMS


Before the release of Ragini MMS, the back of auto rikshaws read “Ragini ka MMS dekha kya?”, to create a hype. We are sure, the number of searches for Ragini MMS must have shot up!


11 Crazy Bollywood Promotions

Source: glamsham.com



2. Ragini MMS 2


The same promotional tactic was used for its sequel! The only addition - The 'original' Baby doll was endorsing it! 


11 Crazy Bollywood Promotions

Source: newseastwest.com



3. Chance Pe Dance


Shahid Kapoor and Genelia D’Souza spent a whole night in a car to promote the movie. (For those of you who haven't seen the movie, Shahid lives out of a car in the movie) That promotinal event had all die-hard Shahid fans biting their nails the entire night!  


11 Crazy Bollywood Promotions

Source: india-forums.com



4. Raaz 3


Bipasha Basu went around giving nimbu - mirchi to autowallas. Some people joked that it was a bribe to persuade the autowallas to see the disaster that Raaz was! 


11 Crazy Bollywood Promotions

Source: yetket.com



5. Kahaani


Vidya Balan appeared with a prosthetic belly in public. She often carried ‘missing posters’ of her on-screen husband and asked people to help her find him.


11 Crazy Bollywood Promotions

Source: pages.rediff.com



6. Dhoom 3


They intentionally avoided over-the-top publicity to invoke curiosity! 


11 Crazy Bollywood Promotions


7. Jai Ho


Salman Khan invited his fans to design the first look poster for the movie and ended up selecting one of them.


11 Crazy Bollywood Promotions

Source: gossip-gravy.com



8. Ghajini


Producers tied-up with leading multiplexes in Mumbai and their staff was seen sporting the ghajini hairstyle.


11 Crazy Bollywood Promotions

source: academia.edu



9. 3 Idiots


Aamir Khan roamed around the country in disguise and challenged his fans to find him.


11 Crazy Bollywood Promotions

source: indicine.com



10. Highway


Alia Bhatt and Imtiaz Ali, along with Ranbir Kapoor, moved around in a truck talking about the film.


11 Crazy Bollywood Promotions

source: bollyspice.com



11. Zindagi Na Milegi Dobara


The actors of the film took a road-trip which started from Mumbai, went on to Surat, Vadodra, Ahmedabad, Udaipur, Ajmer, Jaipur and finally ended in Delhi.


11 Crazy Bollywood Promotions

source: indicine.com

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