5 Reasons Why Akshay Kumar Decided To Clash With Shah Rukh This Independence Day

    5 Reasons Why Akshay Kumar Decided To Clash With Shah Rukh This Independence Day

    Ever since Akshay made the release date of his upcoming film Toilet: Ek Prem Katha official, speculators have come out in abundance to anticipate a high profile clash yet again. While team Shah Rukh was working its way through in silence hoping to get a vacant Independence day weekend for their upcoming film, the announcement came as a shocker.

    SRK has largely been unlucky lately and hasn’t found a release slot vacant enough to grant him a solo release. Having said that, why Akshay Kumar chose to clash with him is a different story altogether. Just so we are clear, there is ABSOLUTELY NO QUESTION OF ANY ANIMOSITY between Akshay and Shah Rukh.

    5 Reasons Why Akshay Kumar Decided To Clash With Shah Rukh This Independence Day

    However Akshay has his reasons to come out on August 11th and here are 5 of them:

    Hoping To Repeat Last Year’s Feat (Independence Day Clash With Mohenjo Daro)

    Exactly an year ago on August 12th Akshay had chosen to clash with Hrithik Roshan’s Mohenjo Daro. Not only did Hrithik’s magnum opus failed miserably at the box office, Rustom went on to make more than 100 crores at ticket counters. This gives him enough reason to come out with confidence to repeat the same feat this year around the same time.

    Banking On The Hit Streak

    No actor other than Salman Khan has been on such a winning hit streak as Akshay. The actor has delivered four back to back 100 crore hits (one of them coming this year itself) and is looking invincible at the moment. Even if faced with stiff competition, a commendable performance at box office is given.

    Independence Day Weekend

    The Friday around Independence Day is one of the most desirable release slots of the year and there is nothing wrong if he wants to cash in on it. With 15th August being a Tuesday, it’s a virtual extended weekend that can prove to be bountiful if backed with solid numbers.

    Mileage Around Promotions

    Whatever little dent a film experiences by releasing adjacent to a biggie, it makes up for it with the mileage it garners. The clash of two biggies warrants a fabulous marketing campaign and it largely helps in the theatrical business of the film. For a film like Toilet: Ek Prem Katha, the clashing mileage can really help.

    The Nationalist/Patriotic Card

    While Akshay Kumar’s recent choice of cinema has reflected his growing sense of patriotism, Toilet: Ek Prem Katha is in complete sync with government’s Swachha Bharat and Toilet construction campaign. With a social cause as the central aspect of film’s narration, there is enough backing already for the project. An Independence day release is just an icing on the cake. Given choices like Jolly LLB 2, Airlift, Rustom lately, this one is headed in the same direction.

    As we gear up for the clash in days to come, we’ll say this again: There’s absolutely no animosity between Akshay and Shah Rukh!