Anushka’s ‘Phillauri’ Promotions On A Whole New Level!

Anushka Sharma is leaving no stone unturned in promoting her upcoming film ‘Phillauri’. But, the recent news in connection to the film’s promotion demonstrates certainly an out of box approach. The makers of the Anushka’s flick have decided to deploy technology to enable cinema lovers in interacting with ‘Shashi’, friendly ghost character which Anushka is playing in the film.

Fox Star Studios is planning to install 3D Hologram Projection technology in cinemas to present ‘Shashi’ among the audience, a masterstroke for the promotion of the film.

Speaking about the use of technology in the case of ‘Phillauri’, CMO of Fox Star Studios Shikha Kapur said, “With Phillauri, our endeavour has been to create immersive ideas that transcend conventional norms of fan-star engagement. The unique storyline of the film where the lead actor plays a friendly ghost gives us the opportunity to create experiential marketing that engages and entertains."

About their plans of promotions, Shikha added, ““Theatres are catchment areas for movie-promotions. The movie-going TG that opens a film on a Friday can be effectively reached out and targeted. We wanted Phillauri to dominate conversations among the movie-going audience right before the release of our film on March 24 and we wanted a never-been-done big idea to achieve this.”

‘Phillauri’ will be hitting the cinema screens on March 24. Diljit Dosanjh will also be seen alongside Anushka Sharma in the flick.

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Source: www.hindustantimes.com