Mumbai -- Model-turned actor Arjun Rampal feels his upcoming ventures -- Heroine opposite Kareena Kapoor and Inkaar with Chitrangada Singh -- deserve to be shown at this years Cannes film festival which begins May 16. The 39-year-old Bollywood hunk, who is expected to make an appearance at the Cannes festival as the brand ambassador of alcohol brand Chivas, which is the official partner of the event, said, "I would love to. That is a film that deserves to be there. If Heroine can be showcased there, it will be great". He said, "There is a Sudhir Mishra film as well that I have just finished, which is also perfect for Cannes. So yeah, if I can showcase that, great". Justifying his association with Chivas, the actor said that initially he was sceptical about being associated with an alcohol brand but later on accepted it believing that life is about experiences. "I thought about it myself that should I represent a brand like Chivas because I also represent health, I represent fitness. But, at the end of the day it all comes down to one thing - you should do everything in your life. My philosophy is that whatever you want to do, you must do but have no habits," said Arjun.