Ishkq in Paris, Hum Hai Raahi Car Ke, Zindagi 50-50: Trade predictions for this weekend

This is not going to be a big weekend for cine-goers as not a single promising Bollywood movie is going to release this Friday, as predicted by movie and trade experts. Business is going to sleep for this weekend in Bollywood as all the three releases are made under small banner- Ishkq in Paris, Hum Hai Raahi Car Ke and Ziindagi 50-50.

It is supposed that cricket fever will take toll on the film industry as this is the final week of IPL 6. The leading distributor Akshaye Rathi says about Ishkq in Paris, “Ishkq in Paris is releasing after a bit of a delay since it was made, but fortunately it still looks fresh. A big chunk of the movie-going youth has grown up watching Preity Zinta on the silver screen and had their teenage (onscreen) crushes on her. The limited release of the film (through PVR Pictures) may not allow it to reach the length and breadth of the country, but a chunk of the 90s / the present generation kids in urban centres may just find themselves at cinemas enjoying the latest offering from their teenage heartthrob!”

Akshaye also talked about Hum Hai Raahi Car Ke, “Hum Hai Raahi… is another film that’s been delayed and is finally hitting screens across India. The film features Sanjay Dutt and Juhi Chawla with a fresh lead pair. Despite the lukewarm publicity, the film could just get a bit of an audience. It’s a clean, happy family film that is coming to cinemas after quite a while and it may appeal to families in the centres where it is releasing.” He had something to say about Zindagi 50-50 too, “The only element that can give a film likeZiindagi…a bit of a draw is sex and the film seems to have enough and more of it. While Veena Malik has become a household name (for all the wrong reasons), her popularity among the front-benchers is undeniable. This might just work in the stalls of single screen cinemas in B and C class centres.” On the other hand, hopes are strong for the lovers of Hollywood movies. As predicted by Rathi about Fast and Furious 6, to be released this Friday, “Fast & Furious 6belongs to a franchise that has always been popular in India and has grown from strength to strength with every edition. With DAR giving it a solid release, it’s bound to not only bring back its good old loyal audience to the cinemas, but also draw the youth (since its summer vacation) in large numbers!”