Lux has been a beuty brand that has built its base in India little by little. With the first ad coming in the 60s, lux has roped in the best of the actresses in the industry for endorsement. The result- the ads have created so much buzz that it has given a major boost to the brand. Right from Madhubala to Alia, most of the top actresses have been a lux girl!
Check out the lux girls of Bollywood through the ages here: