Vidya Balan becomes face of Aliva snacks baked range

Mumbai -- After giving back to back hits like The Dirty Picture and Kahaani, National Award winning actress Vidya Balan is now flooded with advertising offers. While her ads for Airtel, Toshiba, Vivel soap and GoodKnight are already on air, the actress has now become the brand ambassador of new baked range of Aliva snacks, a product of PepsiCo India. The new range, which has six new baked variants, will be promoted by Vidya under a 360-degree campaign. "I have always enjoyed eating Aliva. I am thrilled about the new range...the range is tasty and offers great variety of flavours and ingredient options. I am sure consumers will enjoy it as much as I do," Balan said in a statement. Explaining why they have signed Vidya for the campaign, the marketing director of Foods, PepsiCo India, Vidur Vyas, said, "An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand's positioning...we are confident that it will be mutually rewarding."