‘Will Not Block Theatres for False Records’: S.S. Rajamouli

Filmmaker S.S. Rajamouli has lashed out the 100 days culture, which is prevailing in the Tollywood industry, calling them as fake records. The Baahubali director told a leading daily, “Record number of 50 days, 100 days, 175 days are a thing of the past. Today, films are being released in 1000’s of screens and run is over by three to four weeks. Few main screens might still give shares, but mostly the run is over. It is very sad when some fans ask for an extension, sometimes by paying out of their pockets and sometimes asking the exhibitors to do so. Friends, what do we gain out of these false records?”.

Rajamouli continued, “The audience has given us a memorable victory that we will remember for the rest of our lives. What more do we need? Our industry is plagued with this issue, let’s not be a part of it. It is high time we stopped this”.

The filmmaker also said, “Baahubali will run in theatres that are yielding shares. If not, it will make way for other new films to follow. We will NOT block theatres for false records”.

Source: thehansindia.com