On a blank screen credit roles and we hear a girl asking her dad to tell her a bedtime story. He starts telling her the same old story of kings, queens etc etc etc. Girl is bored. She wants to hear a new story. Dad starts telling her the story of a fly.
This effective opening sequence is a perfect preparation for this high concept film about the revenge of a man who is reborn as a fly. It tells you that this film is both for kids and the kid in you. It also is a strong comment on the boring bland movies that are being served to the audience in the name of masala entertainment.
I love Masala films but there has to be a method to the madness. Sadly, I dont find that in most of the 100 cr Bollywood movies. The last time I saw a masala South Indian film in the theatre and was blown by its treatment was the Tamil film 7 Aum Arivu(2011).
The one line concept of this film straight away goes into the high concept list. What worked for me is that instead of taking the lazy route of giving the fly superpowers to take his revenge, director S.S.Rajamouli challenges the writer in him by keeping the fly as normal as possible. He also works hard on developing a sweet and lovable love track between Bindu (Samantha Prabhu) and Nani (Nani). If this love story hadnt worked, the entire revenge track would have fallen flat. Its also interesting how he uses Bindus hobby of making Micro Art. Also without Sudeep (Sudeep) who projects a strong comical yet sinister antagonist, half the excitement would have been lost. The background score and sound design though loud is one of the finest I have heard in Indian cinema. I wont be surprised if Hollywood comes knocking on Rajamouli door asking for its rights.
Word of Mouth Bollywood filmmakers will have to beat this fly to create a new benchmark in Masala entertainers.
Rating - **** ( Very Good)
Ticket Meter Worth 300 bucks