Alia Bhatt on reassessment of fees of big stars: 'They even give the money back, we don’t do PR for that'
Alia Bhatt also spoke about big-budget Hindi films failing at the box office. She said that it was a tough year for Indian cinema and that one should be kinder to Hindi films.
After turning producer with Darlings , Alia Bhatt is quite involved in the business aspects of the film industry. She acknowledged the economic impact of the pandemic on the industry and said that reassessment of salaries should happen between actors and producers. Having said that, she also added that no one is dwindling anyone if the movie fails at the box office.
In a recent media interaction, the Highway actress was asked if there were any changes in stars charge after the reassessment. She started off by saying that she is not a number producer but a creative producer. She believes that it's the content that drives theatres while star and star values add layers. “For that aspect, it should balance out because you are not loading the budget of the film… But then, I am no one to tell anyone what they should charge, kyunki mein toh choti hun,” she told Indian Express.
Further, Alia added that stars are also thinking about balancing the film’s budget. Whenever a film doesn’t do well, they don't charge the balance fee and even return the money back. But they don’t do PR for that. “No one is fleecing anyone,” she said. The actress also spoke about big-budget Hindi films failing at the box office. She said that it was a tough year for Indian cinema and that one should be kinder to Hindi films.
Talking about Darlings, the upcoming film is a dark comedy revolving around a mother-daughter duo who navigates through crazy circumstances. The film features Alia as a daughter and Shefali Shah in the role of the mother. The film also has Vijay Varma in a pivotal role. Directed by Jasmeet K. Reen and co-produced by Eternal Sunshine Production and Red Chillies Entertainment, the film is set to stream on Netflix on August 5.