Baadshah going a step ahead!!

When it comes to connecting to the fans and reaching out, there’s no one better than King Khan. His promotional stints are marvellously planned and executed. The way the actor went out to promote his home productions Ra. One, Chennai Express and Om Shanti Om, he simply recovered half the money invested through opening collections. While Salman counts on his fans to turn up and Aamir on his content, Shahrukh believes in promoting his product till the last sweat.

Now, we all must get ourselves ready as the actor is preparing to launch a solid campaign to promote his Farah Khan directed Happy New Year. News is that the actor has decided to take the promotions cross border and publicise internationally. He’s even asked the cast and crew to completely devote two months to promotions prior to the film’s release. A cast revealed "Shah Rukh has asked all of us to keep two months, August and September completely free of all other engagements. None of us is allowed to shoot for any film during those two months. We don't know what we will be required to do at these shows. But Shah Rukh will be taking all of us from the cast of Happy New Year to the streets in various cities of the US and Canada where we will be performing and interacting with fans.We expect crowds of thousands on the streets as Shah Rukh has a huge fan base in that part of the world." Well going by his image, we can now expect SRK all over the television to make sure HNY has its share of view and collections. The film is set to release on Diwali this year.