Piggy Chops is fond of gadgets and has also endorsed brands Nokia and Nikon of late. "I love technology. I consider myself geek's fantasy. Any new gadget in the market, I need to have one," Priyanka, the brand ambassador for Digital Direct Broadcast (DDB) technology, told reporters at a press conference here Monday. As per her, "This DDB is so simple it's like a file. It's like a folder where I can put all my memories in one. All information is digitalized and comes in one TV." "It was impossible for me not to be associated with this. Everything is digitalized today, it has become easy. It is one gadget which has everything. It is part of progressive evolution of technology."