SRK becomes new face of Prayag Film City

Kolkata - Superstar Shah Rukh Khan has been signed as the brand ambassador for the upcoming Prayag Film City, which is Kolkatas first state-of-the-art film city. The first phase of the 1,000 crore project, which is being developed as an integrated film city complex and one-stop entertainment destination across 2,700 acres by the Prayag Group, will be opened on April 15. The star said in a statement, "I belong to the industry and projects like this build its future; so I'm very happy to be the ambassador for the film city". The film city, which is coming at Chandrakona in Midnapore district has been designed by eminent Bollywood art director Nitish Roy. "This mega project comes up just at this juncture when the entire film industry looks up to better facilities, comfort and convenience in order to create and showcase more quality products worldwide," said Avik Bagchi, the managing director of the Prayag Group in a statement.