Vivek Agnihotri Feels Hindi Films Don’t Care About Content

Buddha in a Traffic Jam director, Vivek Agnihotri, feels that content does not matter in the Hindi film industry. He also stated that the producers are “helpless people” and that the content only matters to the stars. The director also spoke about his upcoming film ‘Junooniyat’.

According to IANS, Vivek stated, “I think in the last ten years, I have never seen anybody bothered about content. Content means a film that makes a difference, it means it says something. I don't think content matters at all. Content won't matter unless it matters to the stars. Producers are helpless people... They don't dictate or guide content. It is dictated purely by stars”.

Talking about ‘Junooniyat’, the Dhan Dhana Dhan Goal director shared that though he has never felt nervous about a film, this film changed that predicament. He stated that the movie is a love story, a genre that, according to him, is the most difficult. “The most difficult things in the world is to touch anybody's heart”, Vivek stated. ‘Junooniyat’ stars Pulkit Samrat, Yami Gautam and Taran Bajaj and will hit the screens on June 24.

Source: ibnlive.in