Keeping Secrets Has Become The Biggest Challenge These Days, Says Director Santhosh

Seeing the competition, Sandalwood has been adopting new methods to attract audiences. There was a time when there were just posters and movie titles but today we have audio launches, trailers and even teasers. Now the industry is focusing upon releasing teasers to grab the attention of the audiences.

“Decades ago when a movie was being made, the audience would barely have an idea about it. At the most, they would learn through few limited media that so and so is acting in a film which is being directed by someone. It is only when the movie was scheduled to release, the posters of a movie would sightly reveal giving a hint of what audience could expect from it. Now, it’s a totally different scenario. An audience or a fan would have more information about a project than the filmmakers themselves. Keeping secrets has become the biggest challenge these days,” says Santhosh, film director.

Director Prem’s The Villain is one of the most awaited films starring Shivarajkumar and Kiccha Sudeep, says that they have decided to showcase a teaser launch of the film to help film director. He added, “The teaser launch event which is scheduled on Thursday, will be used as a fundraiser by selling tickets for the event, which will be later handed over to film directors who are facing a financial crisis”.

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Source: images.newindianexpress.com