Promotional Strategy: Bajirao Mastani Vs Dilwale

    Promotional Strategy: Bajirao Mastani Vs Dilwale

    Dilwale and Bajirao Mastani, are all prepared to give a grand closure to 2015. With the release date declared as 18th December 2015, the two have taken the competition a notch higher by being hyperactive with their promotional strategy. Where Dilwale went to London and Dubai to promote their film, Bajirao Mastani's stellar star cast has been promoting the film in the country. The promotional strategy has varied from dubsmash videos, TV shows from daily soaps to comedy nights legacy, music launch and public events. 


    Dubsmash

    However, the dubsmash legacy is something both the groups are following religiously. While Ranveer Singh dubsmashed Deepika's dialogue from the film and then caught hold of he stars like Rajkumar Hirani, Saurav Ganguly, Anushka Sharma and Amitabh Bachchan to say his famous dialogue from Bajirao. Team Dilwale saw people of Bollywood dubsmashing their Manma Emotion song. Not just that Prem Ratan Dhan Payo's star cast and Dilwale's star cast did cross promotions dubsmashing each others songs.


    It looks like the big clash has gotten into the blood of Bollywood too. 

    Promotional Events

    Not just social promotion but the two have also had public events, in and around the country. Deepika Padukone and Ranveer Singh have been promoting the film without Priyanka Chopra though Priyanka is solely handling their international promotions in New York. And the entire star cast of Dilwale is going out and out promoting. Recently, Deepika and Ranveer were in the national capital for the a press conference and a song launch, while Dilwale released its new single Tukur Tukur

    Promotional Strategy: Bajirao Mastani Vs Dilwale

    TV Shows

    The competition is neck to neck and now these two have made appearances on TV shows to promote their film. While Bajirao Mastani is making its appearance on shows like Swaragini, Comedy Night's with Kapil, Udaan and Comedy Nights Bachao. Ranveer Singh also made a special appearance on Salman Khan's Bigg Boss. 

    Dilwale has targeted audience of the star network with serials like Saath Nibhana Saathiya and southern shows like Mazhavil Manorama. And the most awaited TV appearance is that of Shah Rukh Khan on Bigg Boss season 9

    Promotional Strategy: Bajirao Mastani Vs Dilwale

    Motion Posters And Blazing Bajirao

    Both the films have come up with umpteen number of posters. We have lost count of the number of motion posters Dilwale has released while Bajirao used a very different strategy to promote their film. Apart from the posters, Bajirao came up with an animated series called "Blazing Bajirao" and an animated game of the same name. 

    Promotional Strategy: Bajirao Mastani Vs Dilwale

    IO Hawk

    Shah Rukh Khan has taken inspiration from Justin Bieber and used IO Hawk, not just a promotional strategy but also a medical condition which made it easier for Shah Rukh Khan to roam around freely without straining his injured knee. 

    Well, the competition is neck to neck and no one is behind. What we have to see is who will win the big battle. Just remember the date: 18th December 2015. 


    So have you decided your favourite yet?