Comedian Bharti Singh Redefines The Definition Of Beautiful In The New Joy Body Lotion Ad!

So the winters are almost here. Because you know what, the sure shot signs are to be found already. No, we are not just talking about the drop in temperature (or the rising levels of pollution if you are from North India). We are also talking about the body lotion ads that become regular during the TV breaks.

But one such ad that caught our attention is the ad for Joy Honey and Almond Lotion. So it begins like any other ad, saying all the goodness of the lotion and stuff. But as this generic thing gets over, the real surprise shows up!

The model for this ad is not the usual 36-24-36 model, it is comedian Bharati Singh who is endorsing this product. And what she does in the next 30 seconds is a fit reply to all body-shamers.

In this beauty industry that has always been obssessed with thin models, even a slight bulge or a strech mark are highlighted, circled and made viral! Bharti rightly addresses the issue and slaps shamers with the powerful statement- Beauty is not in the body!

Watch the powerful and great ad here (Kudos Bharti):