Here's Why Set Max Repeatedly Telecasts Amitabh Bachchan's Sooryavansham

Sooryavansham is one of the most watched Indian movies of all time. Not because it is especially great or was commercially successful upon its release, but because it magically appears on television EVERY FREAKING DAY on Set Max channel.

The 1999 movie, which stars Amitabh Bachchan in a double role, has become a cultural reference due to the frequency with which the channel telecasts the movie. And by cultural reference we mean memes like this:

source: scoopwhoop

source: pbs.twimg.com

Lots & Lots of memes...

source: scoopwhoop

source: cdn.meme.am

But now, finally, we have an answer!

According to a highly followed Quora user, Sony Max has purchased the rights to the film for 100 years. And by that logic,  becomes obvious that the movie will get repeated telecasts.

Well, does this means we have to watch the movie for another 83 years?!

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