Secret Revealed: SKULT By Shahid Kapoor! Here’s What The Buzz Is All About

Have you checked out what Shahid Kapoor is upto these days? The brand new dad is endorsing SKULT, India’ first athleisure fashion brand which is being launched by abof.com.

Did you know SKULT = SHAHID + CULT?

How cool is that?!
Identifying the void in Indian wardrobes and taking the idea forward, abof.com has taken this street-wear hybrid trend to next level with the launch of SKULT which stands for Shahid + Cult. SKULT’s athleisure collection is unconventional, highly voguish, yet easy to carry and more importantly reminds consumer something about Shahid’s personality in each of its piece. Perhaps he’s making his own niche and busy innovating with SKULT and abof.com rather than walking ramps for designers. Sasha has given a much needed gift to the youth with a dash of his style statement.

The biggest game changer in the fashion market, abof.com is well-known for affordable fashion and finally a new set of designs which are not there on every random fashion portal on the internet.

You can buy clothes self-crafted by Shahid Kapoor!
There is no other brand in India that offers anything even remotely close to the range of SKULT. The collection has strong emphasis on black, grey, nude and monochromatic tones. The offbeat, yet trendy brand has a wide variety of merchandise for men in its launch season with over 250 options, which includes internationally trending categories like meggings and shackets. Apart from bringing these never-heard-before categories in India, even the regular categories have intricate detailing - like thumb-holes, drop-shoulder jackets, scoop hem tees, long line tees with drawcord - which makes the collection really stand out. The line also consists of 50 key pieces under ‘SKULT SIGNATURE’ where each piece has been crafted by the actor himself.

What is athleisure by the way?
But wait, before you get baffled and wonder what athleisure is, we’ve got your back!
Athleisure is a huge trend globally. It is a completely new genre of fashion being introduced by abof to Indian millennials in its continued efforts to be a differentiated player in a market cluttered with discounts. In athleisure, clothes are designed to be sturdy to withstand vigorous routines, yet they are trendy and versatile to be worn everywhere.

Fashion Meets Functionality
abof.com is launching SKULT which is built on the principle of ‘fashion meets functionality’. It is an evolved style of athleisure which draws inspiration from all around the world but adapted for Indian sensibilities and body types.
Thank God someone out there understood that there are ‘BODY TYPES’ and not just SIZE ZERO!