Decoding Marvel's Super Successful Avengers Story in India

Marvel has carefully built its extended cinematic universe thanks to meticulous planning and successful execution of plans by the studio the MCU is now the highest grossing film franchise of all time. Another reason for the massive success of MCU is the global reach it has attained over the past decade and almost every country has now caught the Marvel fever. 

Robert Downey Jr.'s Iron Man successfully established the future Marvel films and the success of that film was majorly due to the charm of its lead actor and the way with which director Jon Favreau made him relevant in current times while credit must also be given to Kevin Feige , Marvel's boss who envisioned such a massive universe very well knowing all the risks and dangers.

India is one of the largest movie markets in the world and over time, big Hollywood Studios have realized how much they can encash on Hollywood films which are extremely popular here. Films such as The Fast & the Furious franchise, Jurassic World, DC films, The Conjuring etc. have gone on to become one of the highest grossing films of the year. Marvel, since 2008 has encashed on its superheroes and India is the 5th highest earning market for Infinity War . here's decoding Marvel's strategy in India:

Releasing films before US release: One of the major game-changing decisions the studio has taken to engage the Indian audiences is to release its movies in India before the US. There used to be a time when Hollywood movies would release months after their world premiere but with the growing popularity of Hollywood movies, a number of studios release their films first in India and then in other markets.

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Targeting Young Audience: The studio targets the young Indian population very effectively. The best way to capture an audience is to get them young and with Disney as its owner, the studio releases bits and pieces of its films on kids channels and other youth channels. India has one of the youngest population in the world and the studio is smartly targeting it. There are also corporate tie-ups for brand merchandise. 

Innovative Marketing Strategies: The studio's Indian social media handles are very active and often engage the Indian audiences with their quirky and humorous posts. The studio tries all the cool and hip methods to get the audience's attention like using Bappi Lahiri 's Jhoom Jhoom Jhoom Baba in Guardians of the Galaxy or Aa Dekhein Zara in Infinity War.

Dubbed Versions: India is a diverse country and is home to hundreds of millions of people who communicate in different languages. The regional dubbed versions are a huge hit and the studio makes sure it targets demographic correctly. 

Getting Bollywood Onboard: To increase audience's interest, the studio often hires Bollywood stars and stars from regional cinema which help in appealing the film more to the fans.