EXCLUSIVE: No Paparazzi Present For Sara Ali Khan’s Brand Event In Mumbai!

Held at a Mumbai suburb on an early morning for a footwear brand called Puma, the event went completely amiss as the paparazzi did not turn up for the event. When we checked with the photographers, they had certain details to divulge which hinted at the brand not handling the communications appropriately for the event. Hence, there was a no show from the media.

We at Desimartini.com decided to dig deep into the matter. When we spoke to an ace photographer, he revealed, the brand mismanaged the communication for the event and this led to no media person turning up for the event. The photographer, who wishes to stay anonymous, told us, “We love Sara for her personality and the warmth she holds for us. We love covering her events or her airport look, for that matter. Her distinct ‘namaste’ is what we wait to capture but it was completely the brand’s fault that they did not carry the communication at their best even with a bit of concern and our darling, Sara’s event went a complete amiss”.

Pinning it down to the brand’s incapability to construct and manage a communication line, the event which was held for a particular brand campaign led by Sara Ali Khan was not covered by the media as the photographers and media persons were not invited.

Well, we feel everyone really works hard and it is human to err. But we also hope that this would be the first and last error of this kind on the part of the brand. The world knows it is very easy to mar a name but it is really difficult to make it! We hope something of this sort is not quite repeated by thebrand in future.