Karthik Subbaraj To Promote His 'Iraivi' Through Web Series

To bring fans closer to the movie and its making, Karthik Subbaraj has planned a unique way to attract his audiences. Of his forthcoming flick 'Iraivi', the young director has decided to release a web series of making videos on May 22. This will be a compilation of videos of 59 days shoot and 69 days of post-production of the film.

Now, this is anticipated to be a different way to promote and sell a movie, however, which is not the first of its kind. Makers have earlier released bloopers of the film before, but giving the fans an opportunity to peep into post-production work would certainly be a delightful experience for moviegoers. The programme will be released on May 22 by the team, this Sunday.

 ‘Iraivi’ is all set to hit cinemas on June 3, which stars Vijay Sethupathi, Anjali, Bobby Simha, S.J.Suryah, Kamalini Mukarjee, Pooja Devariya, Radharavi, Karunakaran, Seenu Mohan and several others. The flick will be released under the banner of Thirukumaran Entertainments and produced by C.V. Kumar. The music is given by Santhosh Narayanan, where the songs have become an instant hit already. 

Source: behindwoods.com