Shruti Haasan roped in to endorse American Swan

Glamorous actress Shruti Haasan has struck a new endorsement deal with USA fashion tag American Swan to become its brand ambassador. American Swan, a global online fashion and lifestyle brand has a worldwide presence and has recently launched their operations in India.

American Swan is mostly known for their diverse mix of lifestyle products like men's and women's garments, footwear, accessories, fashion jewellery, beauty, fragrance and home products.An excited Shruti micro-blogged in confirmation, "Delighted to join @AmericanSwan #FashionCountry! Love the threads - very stylish & SO comfortable!"

Anurag Rajpal, the CEO of American Swan said, "The American Swan brand, its products as well as our marketing approach is aimed to connect with the youth. Shruti as our choice of as a brand ambassador is keeping in mind the spirit of the youth: someone who is vivacious, fun and someone who dreams without fear. She is a young and multi-talented actress who dons many hats. Apart from being a fine actress, she has also made a mark as a singer and composer. We are confident that with this association American Swan will be seen as a brand that celebrates the dreams and aspirations of the youth." Earlier Shruti has endorsed brands like Cornetto and Kalanjali