Controversy around Viswaroopam release

    Controversy around Viswaroopam release


    South megastar Kamal Haasan’s innovative idea of releasing his much-hyped magnum opusViswaroopamsimultaneously in theatres and TV has not gone down well with theatre owners and they have threatened to ban the release of the film in theatres. According to sources, Haasan is contemplating a new revenue model for his much-awaited project and he is negotiating a Rs 50-crore deal with DTH (Direct To Home) players to release the film directly on TV on January 11, when it will hit theatres also.

    Controversy around Viswaroopam release

    However, it will reportedly be a one-time release on television and will not be recordable. On hearing this news, Tamil Theater Owners' Association is in a state of shock and allegedly threatening to ban the release ofViswaroopamin theatres. To solve the issue, an emergency meeting of the superstar and the theatre owners are to be held today.