Reason Behind Pre-Release Function Of Allu Arjun’s ‘Sarrainodu’

A week back, it was announced that the makers of Allu Arjun’s upcoming film ‘Sarrainodu’ are planning a pre-release hungama function at Vishakapatnam in the second week of April. The music launch event of the film was cancelled and the music will now be launched directly into the market on April 1. All this is being done to counter the release of ‘Sardaar Gabbar Singh’.

It is being said that the release of the Pawan Kalyan starrer would have faded the buzz built by ‘Sarrainodu’. The producer of the flick Allu Aravind planned a pre-release function instead of the audio launch function as by then the verdict of ‘Sardaar Gabbar Singh’ would be out and people would be looking forward to the next big entertainer. It will be interesting to see whether the strategy works in favour of the Boyapati Srinu directorial or not.

Reportedly, the pre-release function will be held at Vizag on April 10. The team also released a video promo song and it got a great response from the fans. They are now excited to watch the action-masala film which will hit the screens on April 22.

Source: thehansindia.com