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When the makers of the film Love You Bangaram tried to play with different noun and adjective combinations in their promos, I too dabbled with one in the title. On the posters, there are four words - Love, Possessive, Insecure and Crime. I am perplexed why such a grammatically incorrect description of the film. After watching the movie, I have learnt that these four words give a snapshot of the film. The director wanted to make a 'Love' story and, as this is his maiden venture, he is very 'Possessive' about the film. This in turn made him 'Insecure' about the outcome and the box-office fate of the film. So, he added masala staples and double entendres on a template that's patented by Maruthi. The result is a 'Crime' committed on the audience.
The story is simple and routine. It's a boy - Akash (Rahul) - meets girl - Meenakshi (Sravya) - and falls head-over-heels for her kind of plot. Later, their parents get into agree-disagree mode forcing them to elope and get married. Akash gets promoted as a manager and shifts base from Vizag to Hyderabad. NaNu (pet name of Meenakshi) joins an IT firm as a programmer to kill her boredom. Akash's possessiveness leads to insecurity and he feels that his wife is cheating on him. After a series of predictable twists and turns, the film inches towards an elongated climax. Wait, that's not all. There's a message at the end that surfaces the good and bad side of being insecure!
Director Govi was sensible in his treatment but the way he portrayed few things hit an abysmal low. These menial surprises come in the second half. A software company with sex starved employees, a woman who celebrates her divorce, a person who undermines software employees, etc., may seem instantly catchy, but leave a scratch on the film's canvas. All this set-up seems to be a faint reference to the one in the film Life in a Metro. There are few creative touches - the character of FB and director's obligation to keep him - but they are outnumbered by force fit commercial elements. The songs too test your patience as they never try to stop.
Rahul goes overboard with his acting. His role borders on the extreme and he's pulled it off quite adeptly. Sravya has an angelic smile and oozes loads of oomph on screen. The chemistry of the lead pair is electrifying in some scenes. Sanjana sizzles in a passable item number. The other characters are limited to few scenes. The music and background score are apt for the film, though few songs could have been chopped to make it crisp. The writers ensured to plug in ample double entendres to woo the masses. However, after a point they derail the narrative and you start losing interest in the film.
Love You Bangaram is a marriage of all the used-and-reused pieces from the repository of Telugu cinema. The film is a melange of previous works of Maruthi and adheres to his style of film-making. This shows the insecurity of the makers. Albeit few moments make you awe, the others leave you high and dry. The twist comes in much late and a detailed explanation of the modus operandi makes it for a chewing gum-ish climax. Watch it if crude humor and a string of cheesy jokes are your cup of tea.