Taylor Swift's The Eras Tour movie becomes the most watched music film on Disney+

Taylor Swift's Eras Tour concert film continues to break records, even as fans watch it from the comfort of their homes. Just days after its streaming debut on Disney+, the full-length version of the pop superstar's concert film, titled Taylor Swift | The Eras Tour (Taylor’s Version), has already become the most-watched music film on the platform of all time.

As reported by Deadline, the documentary chronicling Swift's career-spanning concert shattered records, garnering 4.6 million views within just three days after its release last Thursday.

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Breaking Records on Disney+

Over the weekend, fans of the 34-year-old Grammy winner collectively watched the film for a staggering 16.2 million hours. The film, with a runtime matching her entire Eras Tour set at three-and-a-half hours, attracted this massive viewership. Disney+ calculates a view based on the total stream time divided by the title's runtime.

Claiming the title of the most-watched music film on the streaming platform, The Eras Tour surpasses hits like The Beatles: Get Back, Black Is King: A Film by Beyoncé, and even Swift's own folklore: the long pond studio sessions.

Swift's Record-Breaking Reign

Since its arrival in October, the movie's triumphant streaming release adds to the list of records Swift has shattered. Not only did it sell the most tickets ever on the first day of sales at AMC Theatres, but it also achieved the highest-grossing opening of any concert film in history.

Shortly after its initial release, which surpassed the $200 million mark at the global box office just three weeks after its debut, Swift took to Instagram to reflect on the film's success. She expressed her awe, writing, “What a truly mind blowing thing you’ve turned The Eras Tour Concert Film into."

The footage for The Eras Tour was captured during Swift's series of performances at SoFi Stadium in Los Angeles in August 2023.

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