Abhishek Bachchan feels Bollywood has become 'too obsessed' with collections as opposed to content
Abhishek Bachchan happy OTT players do not put up numbers, comments on Bollywood's obsession with box office numbers as opposed to content.
Updated : November 04, 2022 06:38 PM ISTAbhishek Bachchan happy OTT players do not put up numbers, comments on Bollywood's obsession with box office numbers as opposed to content.
Actor Abhishek Bachchan says film industry has long been "obsessed" with box office numbers but the influx of OTT has put the spotlight on content.
The 46-year-old actor, who made foray into the digital space with psychological thriller series "Breathe: Into the Shadows", said streaming platforms have given Indian stories an opportunity to shine on global stage.
"When OTT platforms came into being, everybody was accessible to anybody at the push of a button. We have a larger audience now and better reach. You can watch shows in every language - be in Indian or foreign.
"There is a huge appetite for Indian story telling. Good content will always work no matter the medium... Fortunately, digital platforms do not put out numbers. It keeps the focus on content. We have become far too obsessed about collections and money as opposed to the content," Bachchan said at the India Today conclave here.