Akshay’s Extraordinary Way of Promoting His Next Movie

Bollywood actors are now seen adopting unique and innovative marketing strategies to promote their films. Film posters, giant billboards, movie merchandising, television advertisements etc were things of past. Mr. Perfectionist Amir Khan travelled across the country in disguise for promoting 3 Idiots.

Now the latest actor to adopt a unique strategy for promoting his movie is Khiladi Kumar. Hold your breath as the actor has promoted his upcoming movie, ‘Toilet: Ek Prem Katha’, in a way that no one was ever imagined. As a part of a film’s promotions, the 42-year-old actor dug up toilets in the Khargone district of Madhya Pradesh.

The Garam Masala actor took to his twitter account and shared a photo of him digging a toilet. He captioned the snap, "Digging my 1st #TwoPitToilet in Khargone District of MP with Minister Narendra Singh Tomar #MakeTheChange #WasteToWealth." Toilet: Ek Prem Katha which is directed by Shree Narayan Singh will also star Bhumi Padnekar in the lead role. The flick will hit the theatres on 11 August, 2017.

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Source: images.indianexpress.com