Dadasaheb’s Name Is Misused For Commercial Gains: His Grandson Chandrashekhar Pusalkar

Regarded as India's highest award in cinema, the Dadasaheb Phalke Award was first presented in 1969 at the 17th National Film Awards and it was last held in 2014. The Dadasaheb Phalke Awards Academy is all set to return on June 1 with authentic awards as there are many award functions these days that are held under Phalke name.

As per the grandson of Dadasaheb Phalke, Chandrashekhar Pusalkar, “First of all, we feel sorry about the manner in which Dadasaheb Phalke’s name is being misused everywhere. Even when it concerns the Central Government awards, which are supposed to be the most credible awards, we haven’t been invited for a single award function in the past 46 years. They did not even bother to locate us. In that respect, the Dadasaheb Phalke Academy though it is a private academy, took the trouble of tracing us. They were also instrumental in renaming Film City as Dadasaheb Phalke Chitra Nagari”.

Disappointed by the misuse of his grandfather’s name, he said, “It is disappointing that Dadasaheb Phalke’s name has become like a marketing commodity, being used by people with an intention of commercial gains”. Reportedly, the Dadasaheb Phalke Awards Academy is likely to honour Priyanka Chopra, Kapil Sharma and Juhi Chawla this year.

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Source: 2.bp.blogspot.com