Sonakshi Sinha to dedicate 40 days for Lootera promotion

Proper marketing and promotion can change the fortune of a film; Vidya Balan first proved it and so did Kareena Kapoor withHeroine, dedicating 15 days for its promotional campaign. Now it’s Sonakshi Sinha’s turn to promote her much-anticipated filmLooterain a bigger way. Hence, she has planned to double her time for the promotion of the film. It will not be usual 20 days forLooteraas Sonakshi has allotted 40 days for the marketing of her film.

According to a source,"Sonakshi has abrilliantrole in the film and her stellar performance is bound to bag awards. She is at par with Ranveer in terms of screen time and performance and knows that this film can take her career to an even higher level." The source added, "She wants to give the film her best. It is one of the finest classical romances from the award-winning director ofUdaan. Ranveer and Sonakshi will be promoting the film extensively."

Sonakshi also talked about her film,"Looterahas been one of the most difficult and satisfying films that I have done. This is probably my best performance so far. I've fallen in love with what I've seen of the filmso far." Sonakshi has already shared screen space with some of the biggest names in Bollywood likeSalman Khanand Akshay Kumar. But for the first time, she will be seen with an actor of her generation,Ranveer Singh, in the forthcomingLootera, which has already received huge positive response from its trailer.