Matthew McConaughey to launch clothing line

Matthew McConaughey is to join the club of stars who have their own clothing line. The actor is known for his shirtless appearance and has created a clothing line for a good cause. The collection is a menswear line called JKL, named for Matthew and Camila's Just Keep Livin Foundation.

Just Keep Livin Foundation was founded by McConaughey after the death of his father. Its aim is to make people feel good about the clothes that they wear. The line features quick-dry T-shirts, polo shirts, long-sleeve shirts, tops with UV protection, pullovers, windbreakers, rash guards and oil-water-repellent pants, flip-flops and so on.

The price range may vary form $30-$100 and will be available exclusively at 150 Dillard's stores starting next month, so as to branch out to other retailers in spring. Mathew is expected to bring out the women’s collection as well and he is working on that project.