11 Crazy Bollywood Promotions
Updated : July 09, 2014 05:43 PM IST
Movie promotions now-a-days are not limited to giving interviews or appearing on Comedy Nights! Producers are now coming up with ideas more innovative.
1. Ragini MMS
Before the release of Ragini MMS, t he back of auto rikshaws read “Ragini ka MMS dekha kya?”, to create a hype. We are sure, the number of searches for Ragini MMS must have shot up!
Source: glamsham.com
2. Ragini MMS 2
The same promotional tactic was used for its sequel! The only addition - The 'original' Baby doll was endorsing it!
Source: newseastwest.com
3. Chance Pe Dance
Shahid Kapoor and Genelia D’Souza spent a whole night in a car to promote the movie. (For those of you who haven't seen the movie, Shahid lives out of a car in the movie) That promotinal event had all die-hard Shahid fans biting their nails the entire night!
Source: india-forums.com
4. Raaz 3
Bipasha Basu went around giving nimbu - mirchi to autowallas. Some people joked that it was a bribe to persuade the autowallas to see the disaster that Raaz was!
Source: yetket.com
5. Kahaani
Vidya Balan appeared with a prosthetic belly in public. She often carried ‘missing posters’ of her on-screen husband and asked people to help her find him.
Source: pages.rediff.com
6. Dhoom 3
They intentionally avoided over-the-top publicity to invoke curiosity!
7. Jai Ho
Salman Khan invited his fans to design the first look poster for the movie and ended up selecting one of them.
Source: gossip-gravy.com
8. Ghajini
Producers tied-up with leading multiplexes in Mumbai and their staff was seen sporting the ghajini hairstyle.
source: academia.edu
9. 3 Idiots
Aamir Khan roamed around the country in disguise and challenged his fans to find him.
source: indicine.com
10. Highway
Alia Bhatt and Imtiaz Ali, along with Ranbir Kapoor, moved around in a truck talking about the film.
source: bollyspice.com
11. Zindagi Na Milegi Dobara
The actors of the film took a road-trip which started from Mumbai, went on to Surat, Vadodra, Ahmedabad, Udaipur, Ajmer, Jaipur and finally ended in Delhi.
source: indicine.com