In Numbers: Guess Who’s Winning The Shivaay V Ae Dil Hai Mushkil Battle On Youtube

Views-Likes-Dislikes! No one ever could have thought that measures of social media buzz would someday reach at such a crucial level of importance that every penny of marketing investment would reflect its involvement. Less than a week ago when Karan Johar’s Ae Dil Hai Mushkil came out with its first teaser, not only did it sweep the internet by a storm but also made way for a larger set of excitement this Diwali, as it clashes with Ajay Devgn’s action flick Shivaay.

Comparisons started, fans began to fight out and a new chapter added itself when Ajay Devgn himself accused Karan Johar of bribing KRK to bad mouth Shivaay on social media. We didn’t see that coming, did we? But what really is the fuss about is something that goes beyond this pre release buzz, since at the end of the day, real content is what’s going to get either of the parties a win.

Anyway, so long as this battle ground continues to interest you, we figured if we could throw some more light around what the feedback is like. Going by the number of views, likes and dislikes on Shivaay’s trailer and Ae Dil Hai Mushkil’s teaser, here's what the tally is looking like. You be the judge and comprehend the implications!

Note: The analysis has been done with numbers updated as of 17:00, September 3!

Ae Dil Hai Mushkil

Total Views: 12,150,820

Likes: 91,330

Dislikes: 8952

Ratio of Likes To Dislikes: 10 Likes For Every Dislike

Shivaay

Total Views: 17,662,034

Likes: 301,424

Dislikes: 10,992

Ratio of Likes To Dislikes: 28 Likes For Every Dislike

There you have it! While Ae Dil Hai Mushkil has pretty rapidly crossed the one million views mark, the likes and dislikes fall in the favour of Shivaay.

However, the real comparison will only happen when the trailer of Ae Dil Hai Mushkil releases on the 9^th of September. We promise to come up with another fair and justified feedback report, that will perhaps make the picture clearer!