5 Things The Khans Don't Have To Do On Social Media Unlike Other Bollywood Stars To Promote Themselves

The Khans are undoubtedly the biggest superstars the country has ever seen. From the late 80s and the early 90s, the triumvirate of Khans has helped Bollywood reach till the far corners of the globe and are the most recognized faces of Indian cinema abroad. Their films are not only eagerly awaited in India but abroad as well and they have been lauded with numerous honors in India as well as in other countries.

Shah Rukh Khan, Salman Khan and Aamir Khan are one of the most followed celebrities in India and their combined followers on social media platforms such as Facebook, Instagram, and Twitter range in millions. As they are enjoying the perks of their stardom, they are hardly seen over-using the social media for brand promotions or to promote themselves. All 3 use social media and share glimpses of their personal lives, behind the scenes pics while shooting and their holiday pics most of the times rather than promoting themselves like a number of leading Bollywood celebs. Here are 5 things that set them apart:

Not Constantly Active: Unlike the social media crazy star like today, the Khans are active only for a couple of times in a day and we have seen that sometimes, they don't use social media at all for a number of days. At a time when there is a fear of missing out on fans and followers, the Khans prefer to be active on their terms.  

Promote others rather than themselves: Now that they are huge multi-million dollar brands in themselves, we don't see Khans promoting themselves much as most of their pics are either throwback, with family & friends or with colleagues. They do, however, give a shout-out to small-budget, critical films so that more and more people go and see those movies. 

Use it when feeling like it: Shah Rukh Khan has been absent from Instagram and Twitter quite a few times and sometimes takes a number days to post something new. Similarly, Aamir Khan only recently made his Instagram debut. The Khans only like to use social media when they feel a need to share, unlike many stars who flood their accounts with numerous posts. 

Random posts: The Khans never stop from self-musing and have posted numerous social media posts with random thoughts and quotes. SRK mostly shares lines from philosophical poetries and inspiring quotes while Aamir likes to surprise his followers by announcing contests for the betterment of their career. And we can't forget Salman's random posts!

Not much cross-brand promotions: The number of cross-brand promotions is fairly less when we see that the Khans endorse a galaxy of brands. Most of the times, we have seen celebs' account being overflooded with paid promotional posts and we have never seen the Khans doing that.