Alia Bhatt's commercial calling out the practice of 'kanyadaan' sparks controversy, netizens say, 'understand the meaning first'
Alia Bhatt's wedding wear commercial gets bashed
Updated : September 19, 2021 11:11 PM IST
Alia Bhatt’s latest advertisement for an ethnic wedding fashion brand has sparked controversy for suggesting to do away with the ‘kanyadaan’ ceremony, a Hindu wedding tradition. The actress dressed as a bride in the commercial makes a case for brides being given away at weddings by their parents and asks, ‘main koi daan karne ki cheez hoon?’
What was seemingly a progressive attempt by the brand, the Mohey commercial has now sparked a controversy for hurting religious sentiments. Twitterati rained fire on the Alia-led ad for questioning Hindu traditions in the name of ‘woke’ culture and many even vouched to boycott the brand for targeting the religious beliefs of Hindus.
Many asked the makers of the commercial to understand the meaning of ‘kanyadaan’ and also called the ad ‘illogical’ and ‘idiotic’ while also pointing out the brides are also given away in weddings of various other cultures.
undefined src="https://platform.twitter.com/widgets.js" >Woke feminism by drugwood to reform Hinduism. But total silence on cult of Halala, TTT, Polygamy, Iddat, Child marriage that views women as property@aliaa08 is probably inspired by her women-empowerment champ daddy to give gyan on Kanya ka Maanpic.twitter.com/HwDUuvHlmN
— Gems of Bollywood (@GemsOfBollywood) September 18, 2021
undefined src="https://platform.twitter.com/widgets.js" >To all the people for whom #Kanyadaan exist only in Hindu marriage I would like to remind that "giving away a daughter" exist in Muslim and Christian communities too. But pseudo feminists like @aliaa08 won't mention that. #mohey https://t.co/6riYX0K2Ai
— ANCHAL JAISWAL (@JaiswalAnchal) September 18, 2021
undefined src="https://platform.twitter.com/widgets.js" >@Manyavar_ selling indian wedding clothes while criticizing indian rituals. Big claps for you.
— Someone (@SurbhiY49523177) September 18, 2021
undefined src="https://platform.twitter.com/widgets.js" >Ppl who don't knw the value & meaning of Kanyadan. Ppl who don't knw the value of & meaning of having a girl child will make such disgust ad like @Manyavar_Ethnic @Manyavar_ before coming wd such stupid ad first understand the value which the #bollywood ppl r lacking. #Kanyadaan
— Kriti Pandey (@KritiPandey06) September 19, 2021
undefined src="https://platform.twitter.com/widgets.js" >And #Aliabhatt has returned to dumbness with great fanfare and flourish. AIB bhi khatam ho gaya aur uska makeover bhi. Stardom is temporary, #WOKENESS is permanent. #Kanyadaan https://t.co/NtUuqERV0E
— DJ Swaminarayan (@prashantpvm) September 19, 2021
undefined src="https://platform.twitter.com/widgets.js" >It is such an illogical jibe on a beautiful hindu wedding ritual to begin with and you have to also watch @aliaa08 in it is added pain. Educate yourself on such sacred customs first idiots. @Manyavar_ #mohey #Kanyadaan
— puja ? (@puja_n) September 19, 2021
undefined src="https://platform.twitter.com/widgets.js" >I understand @aliaa08 is from #Bollywood & more of #Muslim Inclined family.
— Ankur Y Sharma (@AnnkurJhingan) September 19, 2021
But #Mohey #Manyavar must have done the fact check about #KanyaDaan before spreading #Hinduphobia.#KanyaDaan meaning should be researched not as per the popular belief spread by #Bollywood.
Alia’s ad points out how women are told various things like ‘apne ghar jana’ and being called ‘paraya dhan’ and pitches the idea of ‘kanyamaan’ instead of ‘kanyadaan’at weddings. Despite the backlash, Alia’s ad was also hailed by many on social media for questioning age-old and allegedly regressive traditions.