Ekta Kapoor: "I just believe in giving good talent a little push"

Ekta Kapoor is the undisputed content Czarina of Bollywood however she is also the beacon light for a lot of newcomers in Bollywood. Ekta Kapoor has over the years brought in newer and unseen faces to the industry. The filmmaker has been a revolutionary in a lot of ways and it's due to her that the TV industry saw a lot of progressive changes and new faces. At any given point of time in the year Ekta Kapoor has atleast a couple of projects lined up. She now has as much as 4 films lined up which include Goodbye, Ek Villain Returns, Freddy and Hansal Mehta's untitled thriller.

In the past Ekta Kapoor has gotten in some serious talents in B-Town which includes the likes of Vidya Balan, Prachi Desai, Ronit Roy and Ram Kapoor. The creation of AltBalaji streaming platform was a step ahead from the old days and the web platform has been treated no differently as Ekta has used it to keep launching new faces.

Her upcoming show Girgit stars Nukul Sahdev, Taniya Kalrra, Trupti Khamkar, Ashmita Jaggi and Samar Vermani all of them being new or relatively unknown faces. Her action-drama series cartel was another instance of well casted show as she gave chance to Divya Agarwal who managed to impress everyone with her performance. The list can go on and on as to how many talented people Ekta Kapoor has brought into the industry.

Ekta Kapoor shares, "It has been a constant effort with ALTBalaji to bring fresh faces, talents to the fore and give a platform for them to sparkle. Content is a ball-game in an arena which has unlimited entry points, I just believe in giving good talent a little push. ALTBalaji will always believe in this ideology and give the audiences great content to binge on."

Freddy, Ek Villain Returns, Goodbye and Hansal Mehta's untitled thriller make it four movies for Ekta. She also has multiple shows lined up waiting to be released.