How Kevin Feige named the Marvel Cinematic Universe back in 2009
Reflecting on the inception of the Marvel Cinematic Universe (MCU), this article explores Kevin Feige's visionary naming and the evolution of the most popular franchise in the world.
Kevin Feige (Source: CBR)
When Kevin Feige, the mastermind behind Marvel Studios, first coined the term Marvel Cinematic Universe (MCU), little did he know he was naming what would become the world's most popular franchise. Let's look back at how the MCU, which began with Robert Downey Jr. and Jon Favreau's Iron Man, evolved into a cultural juggernaut. "It's like a comic book brought to life," Feige might have thought when starting the interconnected storytelling that is now synonymous with the MCU. The franchise, which began as a significant risk for Marvel Studios, initially faced hurdles but pushed forward, ultimately leading to the massive success of The Avengers. This ensemble movie laid the foundation for introducing a roster of beloved characters like Black Panther (Chadwick Boseman), Doctor Strange (Benedict Cumberbatch), and Captain Marvel (Brie Larson).
"The Avengers solidified their bigger plans," highlighting the ambitious scope of the MCU. The franchise's growth, culminating in 'Avengers: Endgame,' the highest-grossing film of all time, is a testament to its wide appeal and box office dominance.
The naming of a universe
The term Marvel Cinematic Universe was first used by Feige in 2009 during a set visit for Iron Man 2. At this point, the MCU was still in its infancy, but plans for The Avengers were already underway. Feige referred to Hulk's involvement in the universe as being part of the Marvel Cinema Universe, a slight variation of the term we know today.
It was in an interview with Superhero Hype in 2010 when Feige officially used the term Marvel Cinematic Universe. Discussing the potential collaboration with Sony Pictures for Spider-Man, he emphasized the importance of maintaining a single continuity within this new MCU. "There’s only one place for connective tissue within the Marvel Universe and within this new MCU, Marvel Cinematic Universe," Feige remarked, highlighting his vision for a cohesive and interconnected storytelling experience.
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In retrospect, Kevin Feige's foresight and planning are evident. Even before Iron Man debuted in 2007, he talked about building an interconnected universe, akin to what fans experienced in comic books. The MCU's name, which initially started as an internal term, became public only when Feige was more confident in the franchise's direction and potential.
Today, as the MCU continues to expand and captivate audiences worldwide, it stands as a reminder of the power of vision, risk-taking, and the art of storytelling. Kevin Feige's Marvel Cinematic Universe has not only reshaped cinema but also etched its name in the annals of pop culture history.
(Several parts of the text in this article, including the title, were generated with the help of an AI tool.)