'Yellowstone has hit a cultural nerve:' Kevin Costner’s show surpasses The Walking Dead ratings

    The season four finale of Kevin Costner’s 'Yellowstone' drew a whopping 10.3 million viewers, the most-watched cable telecast in the US since 2017.

    'Yellowstone has hit a cultural nerve:' Kevin Costner’s show surpasses The Walking Dead ratings

    In an unprecedented feat not seen since 2017, the season four finale of Kevin Costner's western drama 'Yellowstone' roped in a stunning 10.3 million viewers, as reported by Independent. This audience surge shot the show to the most-watched cable telecast status since 'The Walking Dead's' season eight premiere.

    "Yellowstone" Strikes Gold in the Ratings Game

    The show's explosive finale aired on 2nd January 2023, attracting an audience that marked a staggering 79% increase from the third season's conclusion. To add some perspective, the last time American audiences gathered in such numbers for a cable telecast was in October 2017, when 11.4 million people tuned in to 'The Walking Dead'.

    Set in Montana, 'Yellowstone', under the creative genius of Taylor Sheridan and John Linson, depicts a powerful ranching family's quest to protect their empire. Kevin Costner masterfully portrays the Dutton family patriarch, Josh, flanked by a stellar cast including Kelly Reilly, Luke Grimes, Wes Bentley, Cole Hauser, Kelsey Asbille, and Brecken Merrill.

    Expanding the 'Yellowstone' Universe

    The spike in viewership not only affirms 'Yellowstone's' popularity but also paves the way for further franchise expansion. President and CEO of ViacomCBS Media Networks, Chris McCarthy, remarked, "Yellowstone has hit a cultural nerve", indicating the show's significant impact on the audience.

    He further commented on the growth strategy, saying, "Our strategy to franchise Yellowstone into a universe of series to fuel growth for Paramount+ is already exceeding expectations with 1883 and Mayor of Kingstown proving to be two of the [network’s] top titles."

    A spin-off, '1883', premiered on December 19th the previous year, starring Tim McGraw, Sam Elliot, Faith Hill, Isabela May, and Billy Bob Thornton in a cameo role. This expansion of the 'Yellowstone' universe further solidifies the show's cultural footprint.

    As 'Yellowstone' rides high on its wave of success, audiences eagerly anticipate what the next season has to offer. Will it continue to push boundaries and shatter records? Only time will tell.

    Several parts of the text in this article, including the title, were generated with the help of an AI tool.