Baar Baar Dekho’s ‘Kala Chashma’ Song To Release On Bollywood App

Sidharth Malhotra is all set to romance Bollywood's diva Katrina Kaif in an upcoming flick, ‘Baar Baar Dekho’. Helmed by Nitya Mehra, the romantic drama is scheduled for release on September 9. A few days ago, the first look of ‘Kala Chashma’, the promotional song from the movie, hit the internet and blew everyone’s mind. Impressed by Sidharth and Katrina’s grooves to the Punjabi hip-hop number, Bollywood fans have since then been waiting for the official release of the full song’s video on YouTube. But guess what? Unlike the mainstream trend, the song will go through something else before being made public on the global video-sharing website.

According to reports, only the users of the Bollywood app Flickbay will be the lucky ones to first be able to avail the song. The track will be exclusively available to the app users an hour before it goes live on any other platform. Talking about the convenience the app offers, producer Ritesh Sidhwani said, “The convenience with which one can consume content on it is plausible. Today, digital is a huge medium for us to promote our films, so we decided to break the song first on this app”.

Farhan Akhtar also added, “The digital world has revolutionised the way we experience content. Also, it serves as a great platform for us to promote our movies. What better way to reach out to our audience than an app which serves the purpose just right”.

Now that’s a sure shot treat for Flickbay users.

Source: media2.intoday.in