Shah Rukh Khan, An Innovative Movie Marketing Pioneer

King Khan believes that he is a “pioneer” when it comes to marketing films. The actor, along with co-star Kajol rand the opening bell of American stock exchange, NASDAQ for the promotion of their film My Name is Khan. For the promotion of Chennai Express, a game and a karaoke app were launched. SRK has uniquely promoted several of his films and has certainly reaped the benefit.

In an interview, SRK said, “As far as marketing of films is concerned, I will 100 percent claim that I started doing it in this country, especially of the level that’s prevalent today. Whether it was Phir Bhi Dil Hai Hindustani, Yes Boss, Ra.One or Happy New Year. I’m genuinely a pioneer as far as marketing films is concerned. (But) Marketing myself, no. I don’t think actors need to market themselves”.

The Dilwale actor feels that the crew that works for his films does not get the rightfully earned credit. He stated, “I don’t think I’m an expert in marketing... It’s unfortunate that a lot of the credit for my films comes to me. They say, ‘It’s a Shah Rukh Khan hit’. It’s not! It’s a hit of 200 people who have worked on the film. I get the benefits because I’m the poster boy”.

Source: indianexpress.com