Yeh Jawaani Hai Deewani: Makes association with Parachute hair oil

Bollywood actors endorse many brands and now they’re utilizing it to promote their upcoming movies. Director Ayan Mukherjee has taken a move to make a tie-up with Parachute advanced tender coconut hair oil to promote his flick which is being endorsed by Deepika. The connection between Parachute hair oil and YJHD was shown via a TV commercial just a week before its release date (May 31).

A contest was organized by the hair product firm to give a chance to the fans to meet the stars of the film, Ranbir and Deepika. People were asked to share their 'Tender Love and Care' moments, and the best one was selected. Deepika said, “I am happy to have met the winners of the contest and feel privileged that they shared their tender love and care moments with us. Both Parachute Advansed Tender Coconut Hair Oil and 'Yeh Jawaani Hai Deewani' hold a very special place in my heart.”