Article 15 Trailer: "Aapki Aukat Aapko Yeh Trailer Dekhne Ki Anumati Nahi Deti!"

If you are a non-Hindi speaker and wondering what has been written in the headline then let us translate it for you- " Your Worth does not allow you to watch this trailer."

Well, before you accuse us of being extremely insensitive and discriminatory, then let us tell you that the words are not ours, but of the character that Ayushmann Khurrana plays in the film. This 43-second trailer is not a trailer really, but a prelude and a reality check before it actually arrives. 

By questioning the worth the viewers, the makers actually try to drive home the point that there are crores within the Indian population who are made to feel in the same way, every day and face discrimination. It holds up a mirror to the society and points out to a stark reality which we should all be ashamed of.

Apart from that, this is a genius marketing technique to keep the hype and buzz alive before the trailer actually comes out at 4pm. Check out the prelude to the trailer, and be prepared to be hit hard by this one:

Article 15 will release in June and it stars Ayushmann Khurrana in the lead. Sayani Gupta is also a part of the film. It has been directed by Mulk director Anubhav Sinha.