Post the smashing victory of Kolkata Knight Riders in IPL 5, its Shah Rukh Khans turn to venture into football and popularize the game to new heights. Talks are on that SRK is picking up shares in Goa-based Dempo Sports Club, which has five I-League titles to its name. Initially, Raj Kundra too had used the Bollywood element in the Super Fight League. "And, Lalit Modi had introduced Bollywood in the IPL. Of course, a sport needs celebrities because Bollywood sells in this country more than any other industry," Raj says. The club manager, Custodio Almeida is keen on the deal and said, "If someone like SRK takes an interest in football, then other stars too will follow suit. IPL has so many Bollywood stars and the matches pull in such large crowds. So, if Bollywood enters football, then the craze will be quite like the IPL." Moreover, Armando Colaco, secretary and head coach of the sports club said, "He's a great crowd puller. If he comes to the matches, so will people. That's the main reason we want him." "Football is a world famous game. Earlier, parents would dissuade their kids from playing it but now it is a business and the players earn good money. We want more youngsters to come in," he adds. Armando hopes that if all goes well and SRK comes on board, then other clubs will approach other actors. "Football will really benefit from this. We hope all goes well. SRK has done something great for Kolkata, so why not football in Goa?" he says. Only time will tell if things materialize soon in this case.