KGF star Yash becomes real life role model as he refuses a multi-crores endorsement deal by a pan-masala brand

Talent management agency Exceed Entertainment confirms that South superstar Yash who has redefined Kannada cinema with blockbusters like ‘ KGF ’ has now proved that he is not just a reel hero but also a real hero. The actor with a nationwide fan following recently refused a multi-crore endorsement deal for a pan Masala and elaichi brand. This applaud-worthy decision comes from Yash’s core ethos of collaborating with meaningful and healthy content for the viewers.

While a ton of brands and offers await the superstar, he is calculative sensitive, and mindful of what he professionally commits too. He believes in whatever he picks, his 3 dedicated years to the KGF Franchise is a true testament to it. The superstar applies the same philosophy when it comes to brand endorsements. For Yash, such associations are a representation of his ethos, and beliefs, striking a real & positive connection with his audience. 

“Recently we declined a double-digit multi-crore offer from a pan masala brand and are going to be extremely mindful of who we associate with. Given his pan India appeal, we want to use this opportunity to give the right kind of messaging to his fans and followers and invest our time and sweat with brands that have a conscience, are like-minded, and want to play the long game, just like the man himself”, said the talent management agency. Yash, along with his agency Exceed Entertainment has tactfully carved out a journey that has just begun and has a long way to go," said his talent managemet agency in an statement.

On the work front, Yash’s KGF 2 has emerged as an all time blockbuster at the domestic box office. The film has earned over Rs.353 crores in Hindi itself.